By Channel
Facebook vs Instagram
Compare with Plan:
Total Spend
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Facebook Spend
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Instagram Spend
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Messages
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Impressions
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Visit Profile IG
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By Objective
FB Message / IG Message / Impression / Visit IG
FB Message
Facebook Messages
Spend
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Results
--
CPR
--
IG Message
Instagram Messages
Spend
--
Results
--
CPR
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Impression
Display Ads
Spend
--
Results
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CPM
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Visit IG
Profile Visits
Spend
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Results
--
CPR
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Month over Month
Performance comparison for the last 3 months
Month over Month Comparison
% change compared to previous month
Plan Month:
| Category | -- | -- | -- | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Results | Spending | CPR | Results | Spending | CPR | Results | Spending | CPR | |
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Campaign Details
Detailed breakdown by channel and objective
| Campaign | Channel | Objective | Spend | Impressions | Results | CPR | CPM |
|---|---|---|---|---|---|---|---|
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Top Performance by Product Line
Performance by product line
Top Messages
By Product Line
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Top Impressions
By Product Line
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Top Visit Profile
By Product Line
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FB Messages by Day
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IG Messages by Day
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Top Posts
Ranked by conversion performance
Top FB Messages
Highest Facebook message conversions
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Top IG Messages
Highest Instagram message conversions
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Top Impressions
Highest impression count
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Top Visit Profile IG
Highest Instagram profile visits
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Demographic
Demographics and geographic analysis
Age & Gender
Geographic Regions
Top provinces/cities by spend
Budget Suggestion
Daily spending recommendation for remaining days
Daily Budget Recommendation
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Month:
| Category | Plan Budget | Actual Spent | Remaining | Progress | Daily Suggestion |
|---|---|---|---|---|---|
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